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Hapachit is a bold and soulful beer brand with a design rooted in the rugged world of hardworking mechanics. Each design element reflects the rugged, professional spirit, showing how beer is more than just a drink, it's a taste of culture, tradition, and emotion. Through distressed fonts, muted tones, and gritty textures, the design reflects the hardworking, no-frills spirit of mechanics. Hapachit is a beer with character, designed for those who appreciate substance in both work and cuddle.
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My research was long, in-depth and intriguing. As part of the research -I photographed the areas of the garage, recorded and also took some junky souvenirs. Right in front of the garage there's a fish place. Every lunch break - he takes a fish, fries or cooks it among the car parts. After a day of work, Micah goes for a walk at the sea. He claims thats his psychological therapy. P.S: The meaning of Micah is "Who is like God?"[probably…adapted to him]
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Surreal film festival where bizzare feel oddly familiar through the wonders of plastic glue.
2024
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